Over the 2018 summer I worked with a design and social team to deliver web, print, and social media materials for a few brands owned by Bacardi: Angel's Envy, Santa Teresa Rum, and Leblon Cachaça.
Award-winning, natural cane cachaça from Brazil.
The 2018 World Cup was the time to cheer with heart of a Brazilian with Leblon Cachaça in hand. A series of cocktail mashups were created as posts and as an Instagram Highlight with one goal in mind: Live Love Leblon and the country where it comes from.
Aesthetic concept grids were produced and sent off to client to review each month, as monthly image selects were vigorously planned ahead of time in hopes to engage more young people in Leblon’s lifestyle and cocktails.
When other bourbon stops, Angel’s Envy finishes.
Special National Account decks were created to share amongst AE employees about the informational and cultural status of the company.
I designed many inspirational Fathers Day quotes by Angels Envy owner, Lincoln Henderson. The final “Lessons” were selected and posted as an Instagram Highlight.
The annual promotion, “Toast the Trees” allows AE to plant one oak tree for every image of a drink posted using their hashtag. The Toast the Trees microsite needed a layout update for 2018.
A family owned rum distillery built on over 200 years of family tradition and rugby.
National Rum day is the biggest promotional day of the year for Venezuelan-based, Santa Teresa Rum. Facebook pages, Instagram posts, and Instagram stories were specially crafted for the big day which took place across the United States in ten different cities.