The Hillman Group, an industry leader to the top home improvement and local hardware retailers, was in need of a fresh look to display fastener packaging on department store shelves.
-Created @ Zaptivity - A Brand Agency
The packaging shown, although not chosen to move forward with Hillman nor Walmart's shelves, was submitted to a pitch challenge hosted by Walmart. These concepts exemplify three different typographical, architectural solutions for potential use for The Hillman Group.
Each concept varies in color, design solution, and font, but stagnant in the large and small bag sizes suitable for hanging on store shelves.
The packaging is designed for the stay-at-home audience who does not usually shop at large hardware stores and need a simple, straight to the point product.