Zaptivity helped Preen One (formerly Preen StepSaver) relaunch with compelling packaging, merchandising, and digital designs. We integrated graphics that instantly communicate the product’s 3-in-1 benefit as well as its easy one-step application.
GETTING NOTICED: The results are exciting — initial sales for the relaunch are up over 500%, vastly exceeding projections.
A bold, yellow hammock becomes and instantly recognizable metaphor for easy, effective lawncare, aimed at those who want to relax and enjoy their lawn.
Preen Mulch Extended Control's new packaging features three earthy colors to accent any home's front lawn: Midnight Black, Chestnut Brown, and Russet Red.
The majority of the redesign required using Preen's standard brand image in a new visual architecture on the front and two side panels to communicate features and benefits.